The Coat of Arms which bear the Latin legend ’Semper Acceptus’ meaning ’Ever Welcoming’, underscores the group’s commitment to hospitality as do many of the other elements such as the red elephant at the crest of the Coat of Arms and the supporters on either side of the shield, in this case the gold beaver and badger. Both animals are famous for their home-making skills in diverse habitats, which allude to the diversity of the company both in geography and in people. The red elephant is an Indian symbol of hospitality and alludes to the Arms of the London Borough of Camden, the geographical origins of the group.